Senior Affiliate Manager - Casino
Malta
Our client is a rapidly expanding and licensed iGaming Company with multiple brands in over a dozen markets. They are looking to recruit an experienced Senior Affiliate Manager to join their team in Malta.
Your main role will be to define, implement and manage their affiliate strategy in each market, using best practices, data insights and collaboration with your colleagues. You will initially manage all affiliate marketing relationships, ensure affiliates are driving incremental sales, monitoring for unusual activity and building strong relationships with top affiliate partners.
Responsibilities
Develop an affiliate marketing strategy to scale up new revenue sources
Manage a portfolio of high-value affiliate accounts with the objective of expanding the number of new depositing customers
Monitor and analyze affiliate performance based on standard KPIs such as conversion rate, player value and ROI
Identify and cultivate top performers and develop incentive programs to reward key partners
Create monthly promotions and communications to affiliate marketers
Collaborate with the internal teams to continuously improve landing pages and overall marketing and merchandising campaigns through the affiliate network
Develop affiliate recruitment and affiliate program marketing campaigns
Implement strategies to increase the quality and yield of affiliate partners
Requirements
Experience in affiliate management within iGaming (Casino)
An established affiliate network in the iGaming industry
Experienced in regulated markets
Well connected within Canada a big plus
Experience as both an operator and as an affiliate a plus
Strong negotiation, analytical and implementation skills
High comfort with data analysis and using data to make informed decisions
Knowledge of affiliate and direct marketing best practices
Strong analytics and Excel skills
Professional communication skills for phone, emails and chats with affiliates
Great communicator
Methodical, numbers-driven and well organized
Open and responsive problem-solving skills
Be proactive and motivate others when necessary
Fluent in English. Knowledge in other languages is considered a big advantage
Positive and enthusiastic can-do approach
A team player can work independently but likes to work with a team