Senior CRM Manager
Our client started operations in 2019 as a result of a handful of entrepreneurs who not only had a knack for entertaining others but also an affinity with the iGaming industry. They teamed up and built a new product, setting the bar to an all-new high. Now in just two years, they have created a new category in iGaming by combining social and real-money gaming! They currently have 2,000+ games and 2,000,000+ registered players. Naturally, they can't do all of this as well as all the exciting things they have lined up for the years to follow without the living legends that make their business the success it is today.
You will be directly responsible for CRM lifecycle strategy. You will be measured on your ability to impact top-line KPIs; your main objectives are to drive conversion, early life, cross-sell, churn prevention and reactivation rates.
Manage and deliver customer communication and hyper-segmented campaigns to drive conversion, early life retention and x-sell
Use a data-driven approach in all lifecycle activities across all channels, ensuring ongoing analysis is carried out to determine the ROI, and continually tweak and improve lifecycle offers and player communications to maximize profitability
Implement highly automated journeys to increase efficiency and enable campaigns to scale
Drive mobile engagement and app adoption through cross-sell communications
Manage and optimize player incentive’s budget for lifecycle activities and use prediction modeling to invest CRM spend in the right customer segments to drive upsell and minimize waste
Drive optimization testing by experimenting with creatives, copy, audience, reward type and reward value
Provide regular reporting to senior stakeholders on the success of local CRM lifecycle activities, demonstrating a deep understanding of what motivates customers.
At least four years of iGaming experience
At least three years of CRM experience including life cycle management
Excellent communication skills
Fluent English skills (Spoken and written)
Good understanding of player bonuses and incentives
Understands data, measurement, and a/b testing
Location: Remote (work from home)
Employment Type: Full-Time
Start date: ASAP
Benefits: Health Insurance, Travel Insurance, Flexible Work Hours